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With more than three decades of experience in the precast concrete industry, Todd Sternfeld is looking to put his own imprint on the tiny house craze sweeping the country.

As hundreds, if not thousands, of prospective builders elbow into the tiny house industry that appeals to millennials, baby boomers, singles and others, Sternfeld says he stands alone in building tiny dwellings with precast concrete and steel that are sturdy, long-lasting and require no maintenance.

“I’m building homes with roofs that can withstand 120mph winds and are maintenance free forever on the outside,” said Sternfeld, the CEO of Euless-based Superior Concrete Products Inc.

Sternfeld has built his reputation in the precast industry for innovations that have produced more eco-friendly, sustainable building products such as precast fencing and retaining wall products. While durable, Superior’s products mimic the look of wood planking, tile and natural stone in a variety of
colors.

A native of Los Angeles, Sternfeld started the business with a partner in California about 35 years ago. The company’s initial precast wood-look product was less expensive and maintenance free compared to real wood and received overwhelming response when they were introduced at an International Builders’ Show in 1983.

By 1986, Superior moved to Tarrant County and began building upon its success to achieve about $10 million in annual sales. Sternfeld bought out his partner in 1996 and moved his headquarters to Euless a short while later.

About the same time, he purchased property in Cleburne, where Superior manufactures its proprietary line of precast concrete fence panels and other products.

Over the years, Sternfeld grew the firm’s business to include a variety of residential and commercial clients that used the products for everything from utility substations to storage buildings, equipment enclosures, barns, ranch fencing and sound walls between oil and gas drill sites and residential and commercial developments.

His clientele also includes international clients, who purchase molds and materials from him to be used for homes and other structures.

When the tiny house movement started to take off, he began thinking about using his products for a tiny house side business.

“I’ve known for a long time that my products were being used for houses in other countries. I said, ‘I could do that’, ” he said.

And that is what he did.

Sternfeld built the Chisholm Trail Cabin, a 375-foot tiny on wheels that includes a 120-square-foot precast concrete porch attached to the two bedroom home.

His 600 square-foot Cleburne Ranchette was introduced at the 2016 World Ag Expo in Tulare, Calif., earlier this year and then won first place in the National Precast Concrete Association’s competition for creative use of precast concrete “CUP Award” in the above ground category.

The rustic-style two-bedroom house features a full-size bath, kitchen with full-size stainless steel appliances and granite countertops. It also has an oversized front porch and a livestock corral.

Tiny home prices will range, depending upon the features and finishes. Sternfeld plans to keep his homes competitive with the market that is generally between $50,000 and $120,000.

Last week, Sternfeld was putting final touches on a 200 square-foot home on wheels, which he is taking to Colorado Springs, Colo., for the second annual National Tiny House Jamboree Aug. 5-7. This tiny house includes upscale finishes such as granite countertops and a contemporary bathroom with a full-sized glass shower with a decorative tile surround.

About 150 tiny homebuilders are expected to participate this year, up from 40 last year.

The increase is not surprising given the growing enthusiasm for benefits of a simpler, greener, more economical and flexible lifestyle that appeals to many types of people, particularly millennials.

The American Tiny House Association, an advocacy group that supports the tiny home industry and promotes safety standards in tiny homebuilding, does not track the number of builders in the market so it is unknown how big the movement has become.

“It is definitely a burgeoning industry that has been given a lot of attention on TV,” said Robert Reed, president of the organization. “A lot of builders are jumping on trend while others are waiting to see where it is going to go.”

As an advocate for sustainable housing and communities, Reed said tiny houses can be an important part of the affordable housing market for middle-and working-class people who otherwise would be shut out of the American dream of home ownership

But as builders work to turn out little custom-crafted masterpieces that can be put on trailers or affixed to a foundation, industry leaders are focusing their attention on where owners can put them.

Since most cities have zoning rules that prohibit them, owners face resistance and limited choices when it comes to finding somewhere to put their tiny houses. Off-the-grid homes in wildness areas that rely on solar power are an option for some but not the majority of those interested in tiny home living, Reed said.

“A lot of tiny homes on wheels end up in RV and trailer parks, said Reed, who works for the Atlanta, Ga.-based nonprofit Southface, which offers programs and services to support green building and sustainable living.

Slowly, progress is being made as Pima County in Arizona has adopted tiny-friendly zoning and building codes; and Fresno, Calif., became the first city to allow tiny houses on wheels in residential neighborhoods. With a population of about 1,000, Spur, Texas, a city about 70 miles east of Lubbock, is the first “tiny house friendly” town in the United States to allow homes on foundations with no minimum size restrictions.

Lynn Motheral, president of the Greater Fort Worth Builders Association, said zoning challenges and building codes have stymied the industry locally.

“Right now the only place to put tiny houses is out in the counties outside city jurisdictions,” he said. “It’s a great concept and they can be built quickly and cheaply and in a controlled environment but we’ve got to get those bigger issues addressed.”

To solve that dilemma, Sternfeld is purchasing 24 acres near Joshua in Johnson County, where he plans to operate his tiny home division and build the little dwellings.

Part of his business plan is to create a tiny home village, where owners can locate their tiny homes around an open common area with parking outside the living area.

The site will also offer would-be buyers the opportunity to “test drive” a tiny house by spending a weekend
in a model.

“We want to give people a sense of what it’s like to live in a tiny house,” he said. “We think this is a good way to get it off the ground by giving people the experience.”



Todd Sternfeld Debuts the Colorado Cool – a Towable Tiny Home Designed for Those Who Like the Permanence of a Tiny Home with Ease of Relocation

EULESS, Texas – August 5, 2016 – When Todd Sternfeld, CEO and owner of Superior Concrete Products makes up his mind to pursue a goal, nothing stops him.

And, so it is with his new company – Superior Concrete Tiny Houses (SCTH), which started earlier this year. Inspired by Superior Concrete Products, the well-known producer of decorative precast concrete fence and retaining wall products, SCTH will focus on building tiny homes and other modular buildings and structures.

AN ORIGINAL IDEA – THE RANCHETTE

The father of four daughters, Sternfeld realized that millennials and others are purchasing tiny houses in increasing numbers, and with thirty years of experience in modular prefab construction, he knew his modular steel-reinforced precast concrete fence panels were the perfect material to use in the building of tiny homes.

Clad in a Superior Brick™, the company’s maintenance-free precast concrete panels, the first tiny home SCTH built was a 600-square-foot two-bedroom rustic ranch style house, dubbed the Cleburne Ranchette™. Filled with deluxe amenities such as granite countertops, full-size stainless steel appliances, and a full-size bathroom, the Ranchette epitomizes the look and feel of well-appointed Western-themed home, perfect for singles, young couples, empty nesters or people looking for a weekend retreat in the country. In fact, the company’s craftsmanship and design expertise, was recently recognized by the National Precast Concrete Association (NPCA). The organization named Superior Concrete Products the 2016 first place winner of the Creative Use of Precast Concrete (CUP Award) in the Above Ground Category for the Ranchette in March 2016.

People of all ages love tiny houses,” said Sternfeld. “They provide an attractive and affordable solution for those who want to own a home, but don’t want to go obligate themselves to a big mortgage. And, let’s face it, no one likes to spend good money on something that depreciates and deteriorates within a few short years.

When manufactured correctly, precast concrete is an extremely attractive and versatile product. Crafted to look like wood, stucco, brick or stone, the Superior Concrete team infuses tinted pigments during the production process, so there is no need to paint or stain the outside walls of one of our precast tiny homes – ever, unless you elect to change the color. Better yet, with steel reinforced concrete, Superior Concrete Tiny Houses are designed to be safe and strong, outlasting any stick-built home on the market,” he added.

THE CHISHOLM TRAIL CABIN
Since the completion of the Ranchette, the Superior team has been moving fast, building one home after another. While the Ranchette was constructed on an engineered concrete foundation, the second tiny home – the Chisholm Trail Cabin is a convertible model that was built on a strong steel frame, giving this tiny home ease of portability. With an exterior structure made of Superior Wood™, a precast concrete product that duplicates the look of rough-cut cedar siding, the 375-square-feet, two-bedroom cabin was designed as a park model. This design enables tiny house enthusiasts to put wheels on the axles and move their tiny home to a new location, if they desire. The Chisholm Trail can also be constructed on a fixed concrete foundation should the owner prefer to establish permanent residence on a piece of land.

THE COLORADO COOL DEBUT
The newest home in the SCTH line-up is the 200-square-foot, one-bedroom Colorado Cool. Built on a rugged goose-neck trailer, “The Cool” gives tiny home enthusiasts the option of parking this residence permanently, or hooking it up to a truck for travel. By their nature, tiny homes are not meant to be travel trailers. However, some tiny home enthusiasts enjoy the freedom of the road, so the Colorado Cool gives these free spirits the flexibility of a permanently parked home, or the ability to take their home with them should they decide to move.

Colorado Cool is unique,” said Sternfeld. “We know of no other tiny home builder who has created a home like this one. This structure of this tiny home is maintenance-free Superior Brick™, and we’ve put every luxury we could incorporate into 200-square-feet of living space. Not only is this home energy efficient, but it is decorated in a sophisticated and care-free industrial style. We used cool muted tones of soft white, gray and blue combined with stainless steel appliances and textured metal cabinetry throughout the home to give a restful, but edgy contemporary feel.

This tiny house also features wood laminate flooring, paneling, marble countertops, mosaic tile, a full-size shower with curved glass doors, a utility room with a Dometic washer/dryer combo unit, hidden storage under the stairs, even a cedar-lined closet in the Great Room. And, this unit even includes a 40-square-foot outdoor living space configured as a private deck marking the entrance leading up to the front door. Truly, this home has it all,” he added.

2016 TINY HOUSE JAMBOREE
The recently completed Colorado Cool will be debuted during the 2016 Tiny House Jamboree in Colorado Springs, Colorado which starts on Friday, Aug. 5. Lasting through Sunday, Aug. 7, the Second Annual Tiny House Jamboree is a gathering of like-minded tiny house devotees who want to learn the latest building innovations as well as view this year’s collection of tiny homes. The event drew more than 40,000 visitors in 2015, and this year the Jamboree is expected to attract an even larger crowd.

This year, the event will be held on the grounds of the United States Air Force Academy Campus, close to Falcon Stadium. The gates open at 9 a.m. and close each evening at 6:00 p.m.

An affiliate of Superior Concrete Products, a Texas-based manufacturer and nationwide installer of precast concrete fence and retaining wall products, Superior Concrete Tiny Houses launched these cutting edge new homes in January 2016 when Sternfeld and his team recycled some concrete panels to construct the company’s first tiny house. Created and built out of the company’s proprietary line of precast concrete fence panels, the Colorado Cool was built on the company’s property in Euless, Texas.

DISCOVER MORE

To learn more about Superior Concrete Tiny Houses or Superior Concrete Products, or any of the company’s other state-of-the-art line of fence and retaining wall merchandise, phone 817-277-9255 or visit ConcreteFence.com and ConcreteTinyHouses.com. Information is also available through social media channels.



Golf, Etc. with Tom Ward

Two months ago my friend Todd Sternfeld, CEO of Superior Concrete Products, invited me to visit his Cleburne, TX plant to stage a mini-golf clinic for some of his employees. Before giving his staff some golf lessons he took me on a tour of his impressive facilities. While on my tour Sternfeld showed me his newest project called Concrete Tiny Houses. I came away marveling at how well-designed these homes were and how good they looked inside and out.

Then last month, his company’s factory in Cleburne showcased the Cleburne Ranchette and the Chisholm Trail Cabin during an open house, so I brought along my wife, a realtor, to see the Tiny Houses. There was a good turnout of the people invited to see modern living in action during the preview of the company’s first two Superior Concrete Tiny Houses. I learned that Superior Concrete Products are the nation’s first superbly designed and crafted precast concrete tiny houses.

Todd Sternfeld spotted a housing trend that is sweeping the nation – tiny houses. People are living large on a smaller scale in increasing numbers, and Sternfeld’s expertise in the modular precast construction industry made the move into custom concrete tiny houses a smooth transition. In fact, his first project, the Cleburne Ranchette, has been featured in numerous publications, and won a first place award for the creative use of precast concrete when his design was recognized by the National Precast Concrete Association in March 2016.

“There is a new tempo in American life as people are choosing energy-efficient, smart homes with minimal upkeep and maintenance,” said Sternfeld. “Superior Concrete Tiny Homes replace bigger dwellings, giving busy homeowners more time to enjoy living.”

“All Superior Concrete Tiny Houses are customizable from start to finish!” he added. “If you can envision it, we can build the tiny home of your dreams!”

Shown here are some samples of the Tiny Houses that Superior Concrete Products has already built:

The Cleburne Ranchette

A 600-square-foot modular precast custom tiny home, The Cleburne Ranchette is finished in a luxurious, but care-free rustic ranch style.

This home features:

  • Large kitchen with full-size stainless steel appliances
  • Granite countertops
  • Wood-textured porcelain tile
  • Two-bedrooms and a full-size bath
  • Maintenance-free precast concrete exterior finish in Superior Brick™ which duplicates the look of used brick
  • Energy-efficient walls, windows and insulation to minimize heating and cooling bills
  • Two outdoor living areas
  • Engineered concrete foundation

The Chisholm Trail Cabin

A 375-square-foot bungalow, Superior Concrete puts tiny living on wheels. The Chisholm Trail Cabin includes a 120-square-foot outdoor precast concrete out porch area. This cabin features:

  • A compact, fully functional kitchen
  • Laminate countertops with a ceramic tile backsplash
  • Wood laminate flooring
  • Two bedrooms
  • Bathroom has fiberglass shower, custom vanity and ceramic tile floor
  • Maintenance-free precast concrete exterior finish in Superior Wood™ which duplicates the look of rough-cut cedar siding
  • Energy-efficient walls, windows and insulation to minimize heating and cooling bills
  • Space-saving interior pocket doors
  • Roof is covered in DECRA® Shake XD® in a Chestnut color

The Californian

A 150-square-foot building, The Californian is ideal as a micro-mini-tiny house, a shed, office or storage shed. This building features:

  • Rugged steel reinforced precast concrete panels of Superior Wood™ give the exterior a natural wood finish
  • Reinforced precast concrete posts and panel trim are in Superior Cobblestone™ to resemble weathered stone
  • Wood trusses demonstrate that the building is well-engineered
  • Energy-efficient glass windows
  • Double-wide wood doors
  • Decra Steel Villa Tile roofing

About Superior Concrete Products and Superior Concrete Tiny Houses:

For more than thirty years, Superior Concrete Products has been engineering, manufacturing and installing modular precast concrete walls, fences, structures and other barrier systems, and now the company is debuting its newest product line — Superior Concrete Tiny Houses. Superbly designed and crafted tiny homes and cabins, these dwellings offer a smart custom look that stands out wherever it goes – whether it be a lake lot, a hunting lodge, a granny pod or a micro unit hauled behind a truck. Superior Concrete Tiny Homes are built to last. Constructed and engineered from modular precast concrete available in a variety of wood, brick, stone or stucco finishes, home components can be shipped anywhere in North America. Certified by the National Precast Concrete Association, the company is headquartered in Euless, Texas, and the state-of-the art manufacturing facility is in Cleburne, Texas. For more information, please visit their websites at: www.ConcreteFence.com or www.ConcreteTinyHouses.com or call them at 1-800-942-9255

Tom Ward can be contacted at www.teetimewithtom.com





By Tom Ward

Tee Time with Tom Ward

Two months ago my friend Todd Sternfeld, CEO of Superior Concrete Products, invited me to visit his Cleburne, TX plant to stage a mini-golf clinic for some of his employees. Before giving his staff some golf lessons he took me on a tour of his impressive facilities. While on my tour Sternfeld showed me his newest project called Concrete Tiny Houses. I came away marveling at how well-designed these homes were and how good they looked inside and out.

Then last month, his company’s factory in Cleburne showcased the Cleburne Ranchette and the Chisholm Trail Cabin during an open house, so I brought along my wife, a realtor, to see the Tiny Houses. There was a good turnout of the people invited to see modern living in action during the preview of the company’s first two Superior Concrete Tiny Houses. I learned that Superior Concrete Products are the nation’s first superbly designed and crafted precast concrete tiny houses.

Todd Sternfeld spotted a housing trend that is sweeping the nation – tiny houses. People are living large on a smaller scale in increasing numbers, and Sternfeld’s expertise in the modular precast construction industry made the move into custom concrete tiny houses a smooth transition.  In fact, his first project, the Cleburne Ranchette, has been featured in numerous publications, and won a first place award for the creative use of precast concrete when his design was recognized by the National Precast Concrete Association in March 2016.

“There is a new tempo in American life as people are choosing energy-efficient, smart homes with minimal upkeep and maintenance,” said Sternfeld. “Superior Concrete Tiny Homes replace bigger dwellings, giving busy homeowners more time to enjoy living.”

“All Superior Concrete Tiny Houses are customizable from start to finish!” he added. “If you can envision it, we can build the tiny home of your dreams!”

Shown here are some samples of the Tiny Houses that Superior Concrete Products has already built:

The Cleburne Ranchette

A 600-square-foot modular precast custom tiny home, The Cleburne Ranchette is finished in a luxurious, but care-free rustic ranch style.

This home features:

  • Large kitchen with full-size stainless steel appliances
  • Granite countertops
  • Wood-textured porcelain tile
  • Two-bedrooms and a full-size bath
  • Maintenance-free precast concrete exterior finish in Superior Brick™ which duplicates the look of used brick
  • Energy-efficient walls, windows and insulation to minimize heating and cooling bills
  • Two outdoor living areas
  • Engineered concrete foundation

The Chisholm Trail Cabin

A 375-square-foot bungalow, Superior Concrete puts tiny living on wheels. The Chisholm Trail Cabin includes a 120-square-foot outdoor precast concrete out porch area. This cabin features:

  • A compact, fully functional kitchen
  • Laminate countertops with a ceramic tile backsplash
  • Wood laminate flooring
  • Two bedrooms
  • Bathroom has fiberglass shower, custom vanity and ceramic tile floor
  • Maintenance-free precast concrete exterior finish in Superior Wood™ which duplicates the look of rough-cut cedar siding
  • Energy-efficient walls, windows and insulation to minimize heating and cooling bills
  • Space-saving interior pocket doors
  • Roof is covered in DECRA® Shake XD® in a Chestnut color

The Californian

A 150-square-foot building, The Californian is ideal as a micro-mini-tiny house, a shed, office or storage shed. This building features:

  • Rugged steel reinforced precast concrete panels of Superior Wood™ give the exterior a natural wood finish
  • Reinforced precast concrete posts and panel trim are in Superior Cobblestone™ to resemble weathered stone
  • Wood trusses demonstrate that the building is well-engineered
  • Energy-efficient glass windows
  • Double-wide wood doors
  • Decra Steel Villa Tile roofing

About Superior Concrete Products and Superior Concrete Tiny Houses:

For more than thirty years, Superior Concrete Products has been engineering, manufacturing and installing modular precast concrete walls, fences, structures and other barrier systems, and now the company is debuting its newest product line — Superior Concrete Tiny Houses. Superbly designed and crafted tiny homes and cabins, these dwellings offer a smart custom look that stands out wherever it goes – whether it be a lake lot, a hunting lodge, a granny pod or a micro unit hauled behind a truck. Superior Concrete Tiny Homes are built to last. Constructed and engineered from modular precast concrete available in a variety of wood, brick, stone or stucco finishes, home components can be shipped anywhere in North America. Certified by the National Precast Concrete Association, the company is headquartered in Euless, Texas, and the state-of-the art manufacturing facility is in Cleburne, Texas. For more information, please visit their websites at: www.ConcreteFence.com or www.ConcreteTinyHouses.com or call them at 1-800-942-9255

Tom Ward can be contacted at www.teetimewithtom.com



Above Ground Category

1st Place

Superior Concrete Products – Cleburne, Texas
Cleburne Precast Ranch Home

What is the most effective way for a precaster to showcase the versatility of its products? That’s the question Todd Sternfeld, owner of Superior Concrete Products, faced when he decided to create a ranchette from two existing building on the property of his manufacturing facility in Cleburne, Texas. The results of his efforts are a 600-square-foot rustic home and 150-square-foot shed that serve as a one-of-a-kind showroom. And, because Superior Concrete is located in Texas, no ranchette would be complete without a horse corral – completely enclosed with precast rail fencing.

The project showcases a major advantage of precast concrete and its ability to mimic the look of other materials while saving time, money and promising little or no maintenance. Using only in-house design, labor and materials, Sternfeld and his team completed the project in less than five months. This included a green approach of using 100% of the products from overruns and materials deemed “unusable” due to minor defects. Instead of parking these unwanted products in the boneyard, the team transformed them through the creative use of stains and paint.

While Superior Concrete is known primarily as a full-service precast concrete fencing manufacturer and contract, the ranchette broadens that perception by a considerable margin. The house includes: faux Superior brick precast fence panels for building exteriors, Superior precast stucco fence panels for the home’s interior and Superior precast concrete columns as accents. Wood rail precast fencing is used for the horse corral and entrance and Superior precast rails are used for the patio and sidewalk. Superior precast fence panel caps are used in the parking lot to simulate railroad ties, and a privacy fence is made of Superior precast cobblestone with a decorative concrete wood-grain lattice trim.

“My goal was to build a prototype ranch complex showcasing the creative and unique uses of our modular precast fence components,” Sternfeld said. “Our products can be used for so much more than fencing. The ranchette successfully demonstrates the cost-effectiveness and versatility of using precast concrete in the construction of small houses, buildings and other projects.”



Local briefs –

Tiny Houses On Display At Superior Concrete Products

On Saturday, Superior Concrete Products, at 2020 Weatherford Highway, will open its factory doors to the public to introduce the residents of Cleburne to Tine Home Living.

Residents can learn more about the appeal of tiny homes – whether they are young single or couples looking to start off small as they save to purchase a larger home, a mature couple looking for a weekend second home, a hunter that wants a small place in the woods to get away from it all, retirees looking to downsize, or a “granny pod” for elderly parents who want a place of their own, but need to be close to family.

There will be refreshments and entertainment available for anyone that would like to come.

– Jessica Pounds



Precast Pioneer Todd Sternfeld Showcases Security Barriers During the 2016 IEEE Power & Energy Society Transmission & Distribution Conference and Exposition in Dallas

Todd Sternfeld
CEO
Superior Concrete Products

Todd Sternfeld, owner and CEO of Superior Concrete Products (SCP), a Texas-based manufacturer and installer of fence and retaining wall products, is known as a pioneer in the precast concrete industry. For the more than 30 years, Sternfeld has been designing and building some of the nation’s most secure, cost-effective and maintenance-free fencing for the Utilities market. Sternfeld, along with team members of Superior Concrete Products, will be showcasing the company’s innovative line of products at the 2016 IEEE Power & Energy Society Transmission & Distribution (IEEE PES T&D) Conference & Exposition this week in Dallas.

IEEE, the world’s largest technical professional organization, and the IEEE Power and Energy Society (PES), are hosting the Transmission & Distribution (T&D) Conference to address important topics related to electrical power distribution and the nation’s energy grid. “One thing that all electric utility providers have in common is the need to screen and secure their power-generating equipment,” said Todd Sternfeld, CEO of Superior Concrete Products. “Over the years, we’ve installed numerous security barriers and screening walls for power substations throughout the United States. Because of our decades-long commitment to serving power generating companies, we’ve become experts in producing fences that look attractive and fit seamlessly into all kinds of neighborhoods and communities. Our fences are more than rugged enough to protect valuable high-voltage equipment, while delivering decades of performance without maintenance.”

With a Superior Concrete Fence, power grid installations are surrounded by a solid, yet attractive wall of protection, 24 hours a day, seven days a week. And since all SCP fence systems are modular, they can be built faster and less expensively than traditional masonry structures: this keeps barrier costs down. Another advantage of a Superior Concrete Products’ wall system is that the modular units can grow with the size of the installation. The company’s wall systems can be expanded or reconfigured, if need be, and they can be built up to 30-feet high with the option of adding galvanized steel barbed wire to ward off intruders.

“Industry officials are all too aware of the security issues facing our power grid, and the fact is that the day of securing equipment with chain link fencing is long past,” Sternfeld noted. “Rules adopted by the Federal Energy Regulatory Commission have mandated that power companies nationwide must identify key installations vulnerable to blackouts or power outages and safeguards must be put in place to protect these facilities by 2016.”

A high-powered test bullet
fired at close range fails to penetrate the
Superior Ballistics Reinforced Fence.

For substation operators that have a greater need for security, the company has developed Superior Ballistics™. Created through the development of a proprietary process, Superior Ballistics is a membrane that makes any of the company’s solid fence panels resistant to close-range rifle fire. In addition to protection from rifle fire, Superior Concrete Products also engineers and installs gates and security systems for customers who need added protection for their property.

This past year alone, we’ve installed more than ten substation projects, and one of the best compliments we’ve received is the fences are designed to blend into the environment. “We spend much time and effort designing fences so that the texture compliments the surrounding landscape” Sternfeld said. Our fences are manufactured in a variety of popular textures, including Superior Brick™, Superior Board-on-Board™, Superior Cobblestone™, Superior Fence™, Superior Ledgestone™, Superior Rail™, Superior Stucco™, and Superior Wood Plus™ all of which provide the realistic finish of the fence that their name suggests. Specializing in customized colors and finishes, Superior Concrete Products creates fences that will compliment any décor or job specification.

In addition to fences, the company manufactures decorative Superior Stone Columns™ and heavy-duty commercial grade ReCon™ Retaining Wall blocks. And, the company’s innovation doesn’t stop there. Sternfeld has used fence panels to construct buildings, which has spawned a new product line — Superior Buildings.

To learn more about Superior Concrete Products and its innovative line of fence and barrier merchandise, phone 817-277-9255 or visit www.ConcreteFence.com. Todd Sternfeld and members of the company’s sales team will be in the Superior Concrete Products’ booth #550 throughout the duration of the 2016 IEEE PES T&D Conference and Exposition held May 2-5 at the Kay Bailey Hutchison Convention Center in Dallas.

About Superior Concrete Products:
Founded in 1986, Superior Concrete Products engineers, manufactures and installs precast concrete walls, fences, structures and other barrier systems for the utility substations, residential developments, golf courses and the farming/ranching industries throughout North America. The company also has installations abroad and licenses precast mold products and services in countries around the globe. Certified by the National Precast Concrete Association, the company is headquartered in Euless, Texas. For more information, go to www.ConcreteFence.com.




toddAsBoy

The love for horses started early for Todd Sternfeld, owner and CEO of Superior Concrete Products. A cowboy at heart, Sternfeld spent his childhood watching vintage TV classics such as The Lone Ranger, The Roy Rogers Show, and Bonanza. To mimic his early heroes, Todd began riding horses at a young age, and when he started his own business, it wasn’t surprising that he moved to the state where the West begins—Texas. With roots in the landscaping business, Sternfeld ventured into an area of construction that those early cowboys and ranchers didn’t take kindly to—fencing. But sentiments have changed since wars were fought over fencing the plains, and fences have since evolved from old-fashioned wood, metal, and masonry. Today, Sternfeld believes good fences make good neighbors, and anyone in the farm, equestrian, or ranching business agrees.


A sturdy fence is essential for anyone that owns acreage, especially if they raise horses and livestock. In fact, the best, most sturdy, attractive, and long-lasting fence is made of a surprising and time-tested material—concrete. Where wood, masonry, galvanized wire, iron or vinyl rots, rusts, or breaks down over time, concrete endures anything that the elements, man, or beast can dish out.

“MOST PEOPLE DON’T BELIEVE IT IS CONCRETE UNTIL THEY REACH OUT AND TOUCH THE FENCE.”

BOTH STRONG AND BEAUTIFUL

“All of Superior Concrete’s products are as strong as they are beautiful, regardless of whether they are solid panel fences that look like cedar board-on-board, brick, stone, or the rail fence that is popular with ranchers,” said Sternfeld. “Horse and ranch owners envy our rail fences because with concrete, the look and feel of wooden rails and posts can be duplicated while eliminating all of the maintenance problems associated with timber or other traditional fence products. In fact, most people don’t believe it is concrete until they reach out and touch the fence.”

MORE THAN FENCING

Precast concrete can be used for more than fencing. Its energy-efficient characteristics make it a natural insulator, which is an ideal building product for homes, stables, barns, and other structures. It can be designed in an endless array of sizes, shapes, and finishes to meet the needs of home, residential developers, businesses, and ranch owners. Customization is key—concrete buildings can be luxurious or rugged, depending on the preferences of the owner.

SuperiorConcreteTinyHomes

There are worries about termites, rot, rust, fire, or other problems associated with conventional building materials. A concrete structure is unbeatable for strength and durability — whether it be a fence or house, it is designed to last a lifetime or longer.

To showcase the versatility of his products, Sternfeld is putting the finishing touches on a rustic ranch house in Texas. At just over 600 square-feet, the concrete ranch house has all of the design features of a larger home or cabin.

horseBehindFenceCONCRETE WAYS OF GIVING BACK

In the 30 years since moving to Texas, Sternfeld’s successful business enables him to help others. With a soft spot for those with special needs, Todd is chairman of the Victory Therapy Center, a Texas-based non-profit that provides equine therapy for children and adults with health and emotional challenges. He is also putting the final touches on an animal shelter for Diamond Ranch Academy in honor of his daughter, Sydney.

Sydney’s Shelter—a large concrete building — will protect those pets from the heat and cold of the southern Utah desert while giving students with special needs the opportunity to learn empathy skills by working with animals in the therapy program. Much like John Wayne in True Grit and the other heroes of those classic TV westerns, Sternfeld is one cowboy that wears a white hat when using his talent for building fences and other structures to help others, and make the world a better place. Today, his mission is to travel the world to prove that precast concrete is the superior building product for homes, businesses, farms and ranches.

Visit: www.concretefence.com

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Todd Sternfeld, CEO and owner of Superior Concrete Products (SCP), a North-Texas- based manufacturer of precast concrete fence and barrier products, has a soft heart. When
his 18-year- old daughter Sydney mentioned the idea of starting an educational program at Diamond Ranch Academy to help homeless pets and small animals, Sternfeld promised to build a shelter and provide the precast concrete materials for the project.

“Diamond Ranch Academy has a wonderful program that pairs students with horses and other large animals,” said Sydney Sternfeld. “And, while I enjoy working with the barnyard animals, my own dog, a big yellow Labrador Retriever named Lucky, inspired me to serve others by caring for homeless pets. Starting this new educational program will give more students an opportunity to learn how to work with rescued pets and other small animals that had been living on the city streets.”

Animals play an important role in the lives of the students at Diamond Ranch Academy. Many animals are naturally empathic – especially horses, and the school’s equine therapy has been especially popular among the students. Over the years other barnyard animals such as sheep, goats and pigs have been added to the program, giving students the opportunity to learn to care for and interact with the animals in a meaningful way. The academy’s animals help students develop trust, respect and other relationship skills.

“Sydney loves animals, and when I learned that she took the initiative to meet with Rob and Sherri Dias, the owners of Diamond Ranch Academy, requesting support for an educational program for rescued dogs, cats, rabbits and other small pets, I was determined to help,” said Sternfeld. “The school staff liked the idea and created a new educational program in her honor, calling it Sydney’s Shelter. Donating the building and fence was the least I could do for an organization that does so much good work to help our young people.”

This animal facility is no small building. Plans call for a 2,400-square- foot climate-controlled facility complete with a porch that runs the length of the building. The inside of the building will feature designated eating and sleeping areas for the animals, in addition to rooms where students can groom and train the pets. A fenced enclosure is also planned so that the dogs and larger pets can play safely outside with the students.

“Sydney’s Shelter is funded primarily through donations,” said Toni Ritchey, founder of Empower Me Up, a 501(c)(3) non-profit charity that empowers youth and funds unique educational experiences and innovative programs for Diamond Ranch Academy and other schools. “The academy is donating the land, foundation and labor, while Superior Concrete Products is giving thousands of dollars in materials to build the structure and enclosure. All we need to complete the project is to put a roof on the building and finish the interior of the structure. When it comes to helping young people, our donors are generous, and our goal is to fund Sydney’s Shelter, a unique and innovative teaching facility for these teens, without incurring any additional expense to the academy.”

The exterior of the animal facility will be made of durable, reinforced precast concrete panels that duplicate the rich look of deep wood-grain texture. Constructed of Superior Concrete Products’ proprietary post and panel system, the shelter will be attractive, strong, and easy to build. Engineered to withstand wind conditions, shifting terrains and extreme temperatures, the company’s fence panels are strong enough to sustain the ravages of a hurricane and an earthquake.

In addition to donating the building, SCP is also giving a Superior Concrete Rail™ fence to provide an enclosure for the land surrounding the building. Designed to compliment the surroundings in which it is installed, the sturdy three-rail fence looks like expensive wood, yet eliminates the quick deterioration and aging of other fence products. Better yet, the fence – like all of Superior’s products – is impervious to damage caused by termites and other wood-eating insects. And, Superior Rail is a heavy-duty system that outlasts traditional wood, wire or metal fencing, and prevents the costly maintenance and replacement issues.

“We are delighted to introduce Sydney’s Shelter into the Diamond Ranch Academy curriculum,” said Kade Mathews, clinical director of Diamond Ranch Academy. “Our youth benefit from Real-Life Transition Programs that teach various pet care and training techniques. At Diamond Ranch we provide a nurturing environment that inspires our students to develop a lifelong love for learning and a positive plan for a future career path. And the new shelter so generously donated by Superior Concrete Products and through the support of others is a gift that will continue to benefit the school and our students for years to come.” For information on donating to the Sydney’s Shelter pet program at Diamond Ranch Academy, please go to http://www.empowermeup.org/current-projects.html.



Superior Concrete Products, a North-Texas-based manufacturer of precast concrete fence and barrier products, announces Superior Ballistics, an exclusive product enhancement that strengthens and reinforces fencing for use by electric and gas utility substations, business owners and other security-minded consumers. This new proprietary feature doubles the strength of Superior Concrete Products (SCP) solid barrier and fence panels, making them impervious to close-range fire from high-caliber ammunition.

“Today, security is an issue for many businesses, and protecting valuable equipment and personnel is a major concern — especially for utility companies,” said Todd Sternfeld, founder and president of Superior Concrete Products. “With recent attacks on electrical substations in California and Arizona, protecting the nation’s power grid is a top priority for utility executives and government officials. And SCP recognized that the time had come to develop a new type of security fencing – one that fit seamlessly into the environment, yet engineered and designed to withstand the force of close-range fire arms without looking like a military bunker.”

With custom finishes that take on the appearance of ledgestone, brick, or the deep wood-grain look of board-on-board or other traditional type of fencing textures, the Superior Ballistics membrane significantly reinforces and strengthens the precast concrete panels, making for a heavier, more bullet-resistant fence. Based on appearance alone, a ballistics-enhanced panel looks similar to the company’s line of attractive Superior Brick, Superior Cobblestone, Superior Stucco, or other solid fencing and barrier products. However, the proprietary process that SCP uses to encase the ballistic-resistant barrier within precast concrete makes the difference.

Prior to launching Superior Ballistics, SCP subjected the new barrier to rigorous testing at a U.S.-based independent laboratory. Standing a mere 30-feet from the test sample, an experienced testing facility fired a .308 Winchester caliber round from a high-powered rifle directly into a section of the reinforced Superior Fence panel. And, while the fence sustained damage, the bullet was unable to punch a hole through the fence – even at close range. In view of the sniper attacks on power generating equipment and other security threats, the Congressional Research Service (CRS), a think-tank for Congress, urged lawmakers to take action. In June 2014, the CRS recommended that regulations be put in force to require greater physical security around electrical substations. And, under a new rule adopted by the Federal Energy Regulatory Commission, power companies nationwide must identify key installations that could may cause blackouts or power outages. These utilities must put defenses in place to safeguard these facilities by 2016. “Superior Concrete Products provides an affordable and safe option that can help utilities comply with the mandates issued by the Federal Energy Regulatory Commission,” noted Sternfeld. “Utility companies across the country have chosen Superior Concrete Products to protect and screen electrical transformers because of the product’s strength, affordability and low-maintenance design. As a leader in developing new products and cutting-edge innovative applications, Superior Concrete offers an attractive precast concrete fence that is bullet resistant and can be customized to the exact size, color and texture needed by the customer regardless whether the project is for an industrial installation or the residential market.”



In testing concurrent with the FERC rulemaking, a Superior Ballistics specimen exhibited performance consistent with UL 752 Standard for Bullet-Resisting Equipment. FERC measures require critical infrastructure site owners to evaluate whether existing perimeter protection is sufficient. Useful as a perimeter fence, chain link does not provide the level of protection mandated under the new federal guidelines.

On the heels of Federal Energy Regulatory Commission (FERC) adoption last year, the Physical Security Reliability Standard could fuel demand for hundreds of thousands of lineal feet of precast fences, one of the past decade’s faster growing manufactured-concrete market segments.

The standard was issued by the FERC-aligned North American Electric Reliability Corp. A rule codifying it calls for power companies to a) identify substations and other vital infrastructure where damage from firearms and other terrorist or vandal tools could cause blackouts or power outages; and, b) safeguard such facilities by 2016. Possibly the tip of an iceberg ushering tighter rules and regulations for the electricity grid, the Physical Security Reliability Standard does not contain prescriptive construction measures. Preliminary safeguarding strategies, however, factor protective structure or components’ performance according to UL 752 Standard for

Bullet-Resisting Equipment.

Among precast producers working with infrastructure security-minded utilities ahead of FERC actions is Superior Concrete Products Inc. (SCP). The Euless, Texas, producer and design-build contractor has branded a new reinforcing feature, Superior Ballistics, doubling the strength of its fence and barrier panels, and making them impervious to close-range fire from high-caliber ammunition.

“Security is an issue for many businesses, and protecting valuable equipment and personnel a major concern, especially for utility companies,” says SCP President Todd Sternfeld, who founded the company in 1986. “With recent sniper attacks on electrical substations in California and Arizona, protecting the nation’s power grid is a top priority for utility executives and government officials. We recognized that the time had come to develop a new type of security fencing, one that fit seamlessly into the environment without looking like a military bunker.”

Superior Ballistics couples a membrane and proprietary embedment process greatly reinforcing precast members typically fabricated at 2-in. thickness. Prior to the brand launch, SCP subjected Ballistics specimens, slightly thicker than normal fence or barrier sections, to rigorous impact. Testing facility staff fired a .308 Winchester caliber round from a high-powered rifle into a panel from 30 feet; while the Ballistics fence section sustained damage, the bullet did not penetrate.

“In the past, chain link was widely used as perimeter fencing by many utility companies. However, chain link is easy to climb and provides no protection from vandals or terrorists who can shoot straight through the fence,” notes Sternfeld. “With a solid barrier of ballistics-reinforced precast concrete, critical power-generating equipment is protected.” Even before the FERC rulemaking was completed, he adds, utilities across the country had approved the company’s fence and barrier solutions to protect and screen electrical transformers—all recognizing precast products’ strength, afford ability and low-maintenance design.

Superior Ballistics positions SCP with an attractive, bullet-resistant precast concrete fence that can be customized to the exact size, color and texture needed for a security installation. The producer is offering the robust feature in solid fencing and barrier products matching or mimicking its Superior Brick, Superior Cobblestone and Superior Stucco lines. SCP ships to domestic and international markets, while also licensing technology and molds around the world. Certain domestic projects are turnkey, with SCP engineering, fabricating and installing fence systems.

Article By Don Marsh

www.concretefence.com



Construction News Spotlight

Don’t fence Todd Sternfeld in! The Superior Concrete Products owner thrives on busting through barrier in tried-and-untested arenas, such as when he introduced – then sold – precast concrete fencing and paneling to a skeptical U.S. market.

Where you the type of kid that liked to build and construct thing and solve problems?

“I always enjoy drafting and building things.

On of my grandfathers owned apartments, and he would take me around show me the buildings and people moving in and out. My other grandfather was in the tool business, and he went out and sold tools to farmers and different businesses. My dad was a sales manager in the clothing business who traveled a lot, so traveling has never been and issue for me. I was born in Las Angeles and fortunate to grow up around my family who were very, very hard workers and who had a lot of influence on me. They instilled that in me.

I was more interested in building things and doing things s opposed to academical.

I enjoyed being outdoors. I was 16 when I went into the landscaping business. I use to work with a friend of mine in the summertime. I was 19 when I went into the precast business. We had met some people who were trying to bring over the precast concrete post and panel concrete fencing from another country.

My dad, Earl like to tell the story that when I was 19, he told me that he was going to invest a little money in my business since I wasn’t going to college. To this day, he still gets to reap the rewards of that subsidy!”

Explain how you started this business.

“I started the business in Los Angels in 1981. In the beginning I was just kind of on an adventure and this was all new to me. A tremendous amount of learning took place over time because this is such a unique concept; there’s a huge block wall market in Southern California and, of course, as I get more involved with business we realized there are certain segments of the country where it was predominantly block walls or predominately brick. It was to the point that I was pioneering something completely foreign to poeple, and had to overcome [people’s doubt.]”

What do you mean?

“People in the construction industry had been putting up block walls their entire career and all of a sudden I was asking them to put up something they didn’t know, that had no credibility.

I got it off the ground in ’81, ’82 and then in ’83 we decided we would go to International Home Builders Show in Houston to market the product and see the reaction from builders. That was the first time I visited Texas and people were just blown away by the product. Brick fences are used so much here and of course our product was going to be so much less expensive. They don’t put block walls up in Texas!

Over the years, I’ve learned every area of the United States has its own architectural standards. We decided we needed to come up with a better design that would fit different areas and markets of the country.”

How did you go about doing that?

“We decided to franchise or license the concept in Texas and couldn’t get anyone to run with it. In ’84 the S&L crisis hit. The late ’80’s was a really difficult time in Texas.

Lo and behold, right before the savings and loan crisis hit, I decided to move to Texas because we couldn’t find anyone to get involved with it.

I sold a job in Irving for a customer I met at one of the shows. That go me over here, and we set up a small shift operation on a Redi-Mix plant. We started marketing the product to cities, because I found out there was a lot of cities that had requirements for a masonry wall that between commercial and residential zones and around subdivisions.

I started calling on the developers like we did in California and then we brought more products lines out. People out here want the brick look so we came up with a custom brick design, the rail fencing and then the stone pattern.”

It sounds like things were moving along nicely.

“In ’96 I bought the Texas company from my partner and I started to re-brand the product and develop some new product to add to the existing one that we had.

Then I went to the manufacturing plant I established in Cleburne. Being here in Texas has allowed us the ability to continue to market the product nationally and internationally.

Two developed into nine product lines over the last 32 years and I continue developing new products.

It’s exciting to come out with and how people see our new products and the fact that we’re an established company gives it credibility.”

Do you have plans to grow the business?

“I would like to expand the business further. At one time, I was considering looking at another facility in central California, because California is still a very big market; it’s an agricultural area, but its expensive to do business there. I want to get involved with other people who can help me grow the company further. I realize I’m only one persona and can only do so much.”

What is the secret to the longevity of your business?

“We’ve weathered the difficult time with the economy but the thing that kept us in business and has kept our company moving is that we make the product and install it as opposed to just making the product and selling it to distributors or contractors. We’re very customer service oriented so we try to meet what the customer wants.

Also, I have about 45 employees in the Euless plant and Cleburne office. I have people who have worked for me for more than 25 years, and they’re all really good solid people.

I think it’s important to keep the employees engaged in what is going on with the company. I recently remodeled the Euless office and basically retrofitted the whole office using our product and the last office I did was mine. I felt it was important to make sure that I got everybody else taken care of first. I try to treat my employees the way I would want to be treated.

I try to treat people with Texas hospitality with a California twist.”

How do you like to spend your time away from work?

“I like to golf. I was always athletic, I played baseball in high school and junior college before I got involved with the business. My dad was athletic; he used to coach us when we were younger and he got us involved in golf.

When I was younger I would drive the golf arts for him, and on Sunday mornings I looked forward to spending that time with him.

I’m a member of the Timarron Country Club and that’s been good for a variety of reason – good for business, good for relationships and good for the family. I kind of look at it as my playground.”

Your dad is still reaping the benefits of his initial investment; has he ever worked with you?

“My dad worked for me for a while in California. When I broke off with the guy I was in business with in 1996, my dad was retired and it gave him something to do. It was good for him.

It was interesting because he gave me money for the business but had not been involved until 16 years later, and all of a sudden I’m training my dad.

He wasn’t technically savvy and didn’t know a lot about construction so I kind of had to coach him along. He really enjoyed it though; he liked going to trade shows and talking to the people. Unfortunately, he hasn’t been in good health and hasn’t been working.”

Is he proud of all you have accomplished?

“Recently, I took my mom and dad out to the plant and it had been 15 years since my mom had sen it; she didn’t really remember what it was all about.

She cried and was really happy to see what I’ve done. She said, ‘I can’t believe you’ve build such a good business!’ It’s nice that they’re still alive to b able to see it and the progress I’ve made.

I’m very lucky because I enjoy what I do. I don’ mind working where I work at. I enjoy the people I work with and I’m always making progress. It’s turned out to be a very nice, successful business.”

Superior Concrete Products engineers, designs, manufactures, customizes, constructs and installs concrete wall systems. -mjm



Written by Concrete News

Branded Superior Ballistics, a new reinforcing feature doubles the strength of Superior Concrete Products (SCP) fence and barrier panels, making them impervious to close-range fire from high caliber ammunition.

“Security is an issue for many business, and protecting valuable equipment and personnel a major concern – especially for utility companies,” says SCP President Todd Sternfeld, who founded the company in 1986. “With recent attacks on electrical substations in California and Arizona, protecting the nation’s power grid is a top priority for utility executives and government officials. We recognized that the time had come to develop a new type of security fencing, one that fit seamlessly into the environment…without looking like a military bunker.”

The Superior Ballistics engineering couples a membrane and proprietary embedment process greatly reinforcing precast members. Prior to the brand launch, SCP subjected specimens to rigorous impact. Testing facility staff fired a .308 Winchester caliber round from a high-powered rifle into a Superior Ballistics-equipped panel from 30 feet; while the fence sustained damage, the bullet did not penetrate.

In view of sniper attacks on power generating equipment and other security threats, the Congressional Research Service recommended in June 2014 enactment of federal regulations requiring greater physical security around electrical substations. A Federal Energy Regulator Commission rule adopted just before Thanksgiving calls for power companies to identify key installations where damage could cause blackouts or power outages, and safeguard such facilities by 2016.

“Superior Concrete Products provides and affordable and safe option that can help utilities comply with [federal] mandates.” notes Sternfeld. “Utility companies across the country have chosen the company’s fence and barrier solutions to protect and screen electrical transformer,” he adds, “owing to the precast products strength, affordability and low-maintenance design.”