TODD STERNFELD A COWBOY WHO HAS A WAY
WITH HORSES AND CONCRETE
The love for horses started early for Todd Sternfeld, owner and CEO of Superior Concrete Products. A cowboy at heart, Sternfeld spent his childhood watching vintage TV classics such as The Lone Ranger, The Roy Rogers Show, and Bonanza. To mimic his early heroes, Todd began riding horses at a young age, and when he started his own business, it wasn’t surprising that he moved to the state where the West begins—Texas. With roots in the landscaping business, Sternfeld ventured into an area of construction that those early cowboys and ranchers didn’t take kindly to—fencing. But sentiments have changed since wars were fought over fencing the plains, and fences have since evolved from old-fashioned wood, metal, and masonry. Today, Sternfeld believes good fences make good neighbors, and anyone in the farm, equestrian, or ranching business agrees.
A sturdy fence is essential for anyone that owns acreage, especially if they raise horses and livestock. In fact, the best, most sturdy, attractive, and long-lasting fence is made of a surprising and time-tested material—concrete. Where wood, masonry, galvanized wire, iron or vinyl rots, rusts, or breaks down over time, concrete endures anything that the elements, man, or beast can dish out.
“MOST PEOPLE DON’T BELIEVE IT IS CONCRETE UNTIL THEY REACH OUT AND TOUCH THE FENCE.”
BOTH STRONG AND BEAUTIFUL
“All of Superior Concrete’s products are as strong as they are beautiful, regardless of whether they are solid panel fences that look like cedar board-on-board, brick, stone, or the rail fence that is popular with ranchers,” said Sternfeld. “Horse and ranch owners envy our rail fences because with concrete, the look and feel of wooden rails and posts can be duplicated while eliminating all of the maintenance problems associated with timber or other traditional fence products. In fact, most people don’t believe it is concrete until they reach out and touch the fence.”
MORE THAN FENCING
Precast concrete can be used for more than fencing. Its energy-efficient characteristics make it a natural insulator, which is an ideal building product for homes, stables, barns, and other structures. It can be designed in an endless array of sizes, shapes, and finishes to meet the needs of home, residential developers, businesses, and ranch owners. Customization is key—concrete buildings can be luxurious or rugged, depending on the preferences of the owner.
There are worries about termites, rot, rust, fire, or other problems associated with conventional building materials. A concrete structure is unbeatable for strength and durability — whether it be a fence or house, it is designed to last a lifetime or longer.
To showcase the versatility of his products, Sternfeld is putting the finishing touches on a rustic ranch house in Texas. At just over 600 square-feet, the concrete ranch house has all of the design features of a larger home or cabin.
CONCRETE WAYS OF GIVING BACK
In the 30 years since moving to Texas, Sternfeld’s successful business enables him to help others. With a soft spot for those with special needs, Todd is chairman of the Victory Therapy Center, a Texas-based non-profit that provides equine therapy for children and adults with health and emotional challenges. He is also putting the final touches on an animal shelter for Diamond Ranch Academy in honor of his daughter, Sydney.
Sydney’s Shelter—a large concrete building — will protect those pets from the heat and cold of the southern Utah desert while giving students with special needs the opportunity to learn empathy skills by working with animals in the therapy program. Much like John Wayne in True Grit and the other heroes of those classic TV westerns, Sternfeld is one cowboy that wears a white hat when using his talent for building fences and other structures to help others, and make the world a better place. Today, his mission is to travel the world to prove that precast concrete is the superior building product for homes, businesses, farms and ranches.